It doesn’t matter how you look at it, there is no denying that country towns have changed, especially in the Central Victorian region – there is an energy and an appetite for progress that has placed towns like Daylesford, Castlemaine, Maldon, Creswick and the regional cities of Ballarat and Bendigo not only onto the tourist map, but as desired relocation destinations. It’s great that no longer do you need to ask “where do I get a coffee” – don’t laugh, it wasn’t too long ago where that was the case – now the question is “where do I get the best coffee”.  We escaped Melbourne quite a few years ago and haven’t regretted it at all.  Now don’t get me wrong -there is nothing wrong with Melbourne – as cities go, it is definitely ‘top of the pops’ and is still a great place to visit, but I won’t deny that the drive home is rather sweet.

There is so much on offer, great food, good wine, craft beers, arts and crafts, theatre, sports, great country markets, festivals and the list goes on and on and on ….  And that’s without mentioning the extraordinary people who make this such an exceptional piece of the planet.

We started Secrets Magazine to share what we knew was so great about our towns.  Since we began in 2005, we have strived to deliver stories that are interesting and inspiring and to point our readers to where they can find what we have found exciting and often fascinating.  Now with the untold reach through the web and social media, the world has become a much smaller place. Yes, we have thought about going totally online, but the feedback from readers has very clearly shown that they like the “touchy feel” of reading the magazine over a coffee or in a quiet moment.  The size of Secrets Magazine allows for an easy carry and the matte paper stock reflects that rustic, country feel. We have thought about becoming more sophisticated with swish, glossy pages, but that’s not us.  The writing style, both from myself and our guest writers is friendly, honest and down to earth – and the same goes for our photography, which is a mix of quality contributions and our own talented team.

For those who prefer their information delivered on an electronic device, we have covered that too through this website where the magazine can be read in full when each issue is released, with our featured stories highlighted.  But exciting things don’t just wait until the print magazine is produced, so we are adding newsy bits and pieces as they happen and if you subscribe, you will have updates delivered direct to your inbox.

We look forward to sharing a wonderful region with you.

Norma Morton


Secrets is available at selected cafes, Visitor Information Centres and various outlets throughout Central Victoria, Melbourne and Port Fairy.  Just keep an eye out as you never know where it may pop up.  Don’t forget, you can always read it online.